Wednesday, September 30, 2009

Sept. 23 in Italy - Falling in love again...Lucca


Up again, not quite so early, not quite so "chipper". As a result, the early morning walk through the hills around the villa kinda doesn't happen. A quick cornetto and espresso, 5 minutes online. Just like in San Gimignano in July, the staff and guests think I'm crazy for working while here, making jokes about Il Mio Blog. But the social network craze is here as well. Joseph, aka Guiseppe, tries to send me a ring tone of the Godfather theme via Blue Tooth (it didn't work), and I discuss search optimization with Nadia. Yikes. I've become a nerd. Jay (my web Yoda) will be proud. It's not exactly a negative trait for a late blooming entrepreneur.

Today I am meeting an agent to explore homes around Lucca. The diversity of the region is astonishing - easy access, rolling hills, vineyards, beaches, skiing, and of course, the walled city of Lucca itself. I've heard about it, driven by, but have never stopped. At the time we were speeding to make a reservation near Carrara (surprise!). I'm dying to see it.

Francesco and I meet at a McDonald's near an off-ramp and he explains what we will look at today for, hoping to find homes for Carrara's fractional home buyers.

The first, north of Lucca, is a lovingly restored farmhouse with panoramic views and a great pool and irrigated garden/lawn. I am very interested in this one. It feels like a retreat but is only 10-20 minutes (dependant upon the nationality of the driver) from Lucca. I think that it would appeal to many…particularly those who have families that will visit.

We then visit a unique development nearby. In general, meetings that begin with Prosecco are never bad, and this is not an exception. Dennis is charming and proud of what he and his business partner have accomplished. One of the homes is the original farmhouse, restored. They have put a lot of thought into the newly built homes and apartments in the complex, well-crafted details abound. I plan to keep in touch and hope that we can refer clients to one another, at the very least.

The next two homes are on very small lots in a suburb of Lucca, reminding me of the maximum setback homes being erected in many older neighborhoods in California, Oregon and Washington. The owner/builders reside in an expansive hillside villa in the distance. The building site was "in their view" and they didn't want anything ugly to look at. Hmmm. The houses appear well built, but are virtually identical and closely set, an Italian split lot flipover. They seem a little out of place and definitely more commuter/suburban than we are marketing.

As we wrap up the day Francesco takes me for a quick tour and a gelato inside the walls of Lucca. Wow. How do I describe the ambiance? Roma without pickpockets. Firenze without cars. Venezia without canals. A mix of all three. Or just….Lucca. The atmosphere is relaxed, almost festive, the architecture varied and colorful, the shops fun and classy.

The birthplace of Puccini, there is an opera in Lucca every night, which, I am sadly told, only tourists attend. Entirely surrounded by high stone walls, the interior is home to 8,000. Only these residents can drive in and park there. Outside the walls are an additional 120,000 people. I think that Francesco mentioned 100 churches. I did not see near enough. I must return to this city. I'm in love with Italy. Again.

Status on goal achievement:

- 2 days down, 2 to go

- 0 weight gain (looking less likely after lunch and gelato)

- 10 homes viewed, 30 to go

- 2 agencies visited, 1 added, 3 to go

- 1 attorney (this is starting to look like a phone call)

About Carrara, LLC

Carrara partners with owners of luxury vacation homes in Italy, managing the conversion and marketing of these beautiful homes to fractional, shared ownership vacation properties. We also represent buyers seeking the lifestyle of a European home and the convenience of a professionally managed, shared investment.

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