Thursday, September 3, 2009

September 3 - Back to Italia


It's just the right amount of time away for me.  Exactly one month since I returned home from my last house hunting trip to Italy.  This time I am armed with all of the paperwork that my marketing partners are looking for...contracts and the like.  It has been a bit of a battle.  Every country thinks that their law prevails, under all circumstances.  Striking a balance is key in these transactions, and we are committed to providing fully-deeded, transferable shares to our co-owners.  Like every contract I have ever presented, the goal is to anticipate all possible things that could go wrong, and put it in a file drawer.  If you do it right, it never comes out of the drawer again.

But I digress.  Italy.  On the schedule this time?  Selecting individual properties in Lucca, Chianti, San Gimignano and Umbria.  I've been attending events (including a 7-course winemakers event at Riccardo's* in Lake Oswego....Falchini** wines and wonderful food and company), marketing our concept, and have dozens of clients looking for properties.  I've teamed with firms marketing fractional homes in the U.S., worked on the website and collateral.  Ah, the life of entrepreneurs.

*Riccardo's....ah yes.  A favorite haunt of Lake Oswegan's in the know.  Great food, both comfort (the lasagna is not to be believed) and off-the-charts gourmet (figs with proscuitto that sent me to another planet), and wonderful service.  And they allow me to butcher the Italian language without complaint!  www.RiccardosLO.com

**Falchini's Vernaccia is a wonderful, complex white wine...to call it a summer wine would be insulting.  It is a delightful wine with a price that had me scrambling for a case.  Their version of a super-tuscan, was a delight.  www.falchini.com/en


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